A __________ strategy involves adding new businesses that produce related products or are involved in related markets and activities.

Question

Quizplus · Accepted Answer

Concentric diversification involves adding new businesses that produce related products or are involved in related markets and activities. This allows the company to leverage its existing resources and capabilities while also expanding its product offerings and customer base. It is often seen as a less risky diversification strategy than conglomerate diversification, which involves entering completely unrelated businesses.

A __________ Strategy Involves Adding New Businesses That Produce Related