If a business gains market share while the industry market growth remains high,it would move from being classified as a _______________ to a _______________ according to the BCG matrix.

Question

Quizplus · Accepted Answer

In the BCG matrix, a "question mark" has high market growth but low market share. If it gains market share while the industry growth remains high, it becomes a "star," which has both high market growth and high market share.

If a Business Gains Market Share While the Industry Market