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Recently McDonald's Opened McCafes That Sell Various Types of Specialty

Question 104

Multiple Choice

Recently McDonald's opened McCafes that sell various types of specialty coffees within its stores.In this example,McDonald's would appear to be following which type of corporate strategy?


A) Conglomerate strategy
B) Market focus strategy
C) Concentric diversification
D) Concentration strategy
E) Vertical strategy

Correct Answer:

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