When Paul purchased auto insurance,the agent asked if he had renters' insurance.Paul did not know that he can insure his belongings from fire and theft.When the agent explained how Paul can insure his personal belongings,Paul agreed and purchased renters' insurance along with the auto insurance.This is an example of:

Question

Quizplus · Accepted Answer

Cross selling is the practice of suggesting additional products or services to a customer who is already making a purchase. In this case, the auto insurance agent suggested renters' insurance to Paul, which he agreed to purchase along with his auto insurance.

When Paul Purchased Auto Insurance,the Agent Asked If He Had