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Some Critics Say Advertising Hampers Consumer Choice

Question 82

Multiple Choice

Some critics say advertising hampers consumer choice.Which of the following justifications could potentially silence them?


A) The opportunity to advertise gives companies the incentive to develop new brands.
B) Advertising creates needs in the society by changing values.
C) Advertising is not susceptible to the effect of economies of scale.
D) Consumers become brand loyal and less price sensitive due to advertising.
E) High prices and excessive profits accrue to advertisers and give them even more incentive to advertise their products.

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