The belief that advertising equals _____ reflects traditional economic thinking that views advertising as a way to change consumers' tastes,lower their sensitivity to price,and build brand loyalty among buyers of the advertised brand.

Question

Quizplus · Accepted Answer

The belief that advertising equals market power reflects traditional economic thinking that views advertising as a way to create market power for the advertised brand. This is done by changing consumers' tastes, lowering their sensitivity to price, and building brand loyalty among buyers. Empowerment, materialism, differentiation, and information are not accurate descriptors of this belief.

The Belief That Advertising Equals _____ Reflects Traditional Economic Thinking