Which of the following is the major reason why the American Advertising Federation created and implemented an integrated marketing communications campaign?
A) In order to provide proof for the advertising industry's capabilities
B) To prove the economic and social importance of advertising
C) To encourage the development of new advertising agencies
D) As part of an agreement with the FTC to reduce advertising directed at children
E) To encourage more the purchase of time and space in traditional media
Correct Answer:
Verified
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