Nestlé claims "Nestlé makes the very best chocolate," Snapple advertises that its beverages are "made from the best stuff on Earth," are all examples of:

Question

Quizplus · Accepted Answer

The statements in the example are exaggerated claims known as puffery. Puffery is a legal marketing technique that exaggerates or makes claims that are not meant to be taken seriously. While Nestlé and Snapple's claims are subjective, they are not considered deceptive because they are not factual claims that can be proven or disproven.

Nestlé Claims "Nestlé Makes the Very Best Chocolate," Snapple Advertises