According to the FTC's Definition of Deception,a Representation,omission,or Practice Has

According to the FTC's definition of deception,a representation,omission,or practice has materiality if it:

A) uses puffery.
B) can be decoded to have several different meanings.
C) is important to consumer and would likely have an effect on the purchase decision.
D) uses any superlatives.
E) can be substantiated.