Under which of the following FTC programs might a firm be required to have product information verifying the veracity of its advertising claims before making any advertising claims about the product?

Question

Quizplus · Accepted Answer

Advertising substantiation is a program under the FTC that requires firms to have product information verifying the truthfulness of their advertising claims before making any such claims about the product. The program aims to ensure that advertisers have adequate proof of the claims they make about their products, and to prevent false or misleading advertising.

Under Which of the Following FTC Programs Might a Firm