Under the FTC's program of ____,Novartis Corporation was required to run advertising informing consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain.The FTC wanted to make sure consumers were not under any false impression that Doan's was a superior medication.

Question

Quizplus · Accepted Answer

The situation described in the question is that Novartis Corporation was required to run corrective advertising by the FTC. This means that the company had made false or misleading claims about their product, Doan's pills, and the FTC wanted to correct those claims through advertising that clarified the truth. Therefore, the correct program under which this situation falls is corrective advertising.

Under the FTC's Program of ____,Novartis Corporation Was Required to Run