A centralized approach to organizing for advertising is not suitable when market and media conditions are similar from one country to another.

Question

Quizplus · Accepted Answer

A centralized approach can be suitable when market and media conditions are similar across countries, as it allows for consistent messaging and efficient resource allocation. However, a decentralized approach may be better suited when there are significant differences in culture, language, and media consumption habits between countries.

A Centralized Approach to Organizing for Advertising Is Not Suitable