Which of the following statements about making creative decisions for international advertising is true?
A) The creative approach used in a company's primary market usually will transfer well to foreign markets.
B) Creative strategies may have to be different for each market depending on factors such as consumers' usage patterns,cultural backgrounds and lifestyles.
C) Emotional appeals such as humor work well in virtually any country.
D) Sexual appeals work very well in nearly every country.
E) Dramatization ads work well only in United States and Europe.
Correct Answer:
Verified
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