Measuring the effects of advertising does not just save money but it helps the firm maximize its investment.

Question

Quizplus · Accepted Answer

Measuring the effects of advertising helps the firm understand which advertising strategies are working and which ones are not. By doing so, they can allocate their resources towards effective strategies and save money on ineffective ones. Additionally, they can maximize their investment by improving the effectiveness of their advertising campaigns.

Measuring the Effects of Advertising Does Not Just Save Money