Marketers should assess advertising effectiveness measures in order to:
A)determine the break-even point for total costs of advertising.
B)create data for marginal cost pricing strategies.
C)determine if advertising objectives are achieved.
D)make sure advertising supported middlemen.
E)ensure all kinds of promotional techniques are used.

Question

Quizplus · Accepted Answer

Assessing advertising effectiveness measures helps to determine whether the advertising objectives are achieved or not. This information can also be used to adjust the advertising strategy and improve its effectiveness. The other options are either unrelated or not the primary reason for assessing advertising effectiveness measures.

Marketers Should Assess Advertising Effectiveness Measures in Order To