To be effective,readability test should be used only in conjunction with other pretesting methods.
Correct Answer:
Verified
Q13: The major advantage of day-after recall tests
Q14: Concept testing is a method of pretesting
Q15: Consumer juries and portfolio tests are examples
Q16: Advertising testing methods such as association measures,tracking
Q17: Laboratory tests make use of pupil dilation,eye
Q19: The _ effect explains the different impact
Q20: Commercials for 'SleepComfort' mattresses used Lindsey Wagner
Q21: Commercials and print ads are post-tested to:
A)gain
Q22: Laboratory methods of testing for advertisement effectiveness
Q23: _ are measures taken before the campaign
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