Commercials and print ads are post-tested to:
A)gain relatively inexpensive feedback.
B)avoid the use of surveys.
C)determine if a campaign is accomplishing the objectives sought.
D)determine if the organization's mission statement needs to be modified.
E)locate new product ideas.

Question

Quizplus · Accepted Answer

Commercials and print ads are post-tested to determine if a campaign is accomplishing the objectives sought. This helps advertisers to evaluate the effectiveness of their advertising campaigns and to make necessary adjustments to meet their goals.

Commercials and Print Ads Are Post-Tested To