An advantage offered by field test measures is:
A)greater control of synergistic forces.
B)more realistic testing conditions.
C)the ability to avoid competitive intelligence gathering.
D)low costs.
E)the ability to isolate the causes of the viewers' evaluations.

Question

Quizplus · Accepted Answer

Field test measures provide more realistic testing conditions because they allow products to be evaluated in real-world settings. This can give a better indication of how a product will perform in the marketplace compared to controlled lab settings.

An Advantage Offered by Field Test Measures Is