In _____ tests,people are brought to a particular location where they are shown ads and/or commercials.The testers either ask questions about them or measure participants' responses by other methods-for example,pupil dilation,eye tracking,or galvanic skin response.
A) field
B) ground
C) laboratory
D) closed
E) recognition
Correct Answer:
Verified
Q25: An advantage offered by field test measures
Q26: Which of the following is a posttest
Q27: Disadvantages associated with laboratory tests include:
A)lack of
Q28: _ tests are tests of the ad
Q31: The primary difference between a laboratory experiment
Q32: _ may occur at a number of
Q33: One major disadvantage of laboratory tests is
Q34: The advantages associated with pretesting include:
A)the successful
Q35: _ testing takes place at the earliest
Q40: Which of the following is a pretest
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