_____ testing takes place at the earliest stage of the development for either a print ad or a broadcast commercial.
A)Functional
B)Concept
C)Elementary
D)Product
E)Brainstorm

Question

Quizplus · Accepted Answer

Concept testing is done at the earliest stage of development to test the viability of the central idea or message of an advertisement. This is done to ensure that the advertisement will resonate with the target audience and achieve its intended objectives. The other options (Functional, Elementary, Product, and Brainstorm testing) occur later in the development process and are focused on different aspects of the advertisement's performance.

_____ Testing Takes Place at the Earliest Stage of the Development