Which of the following is used in field post testing of ad effectiveness?
A)Readability tests
B)Consumer juries
C)Portfolio tests
D)Recognition tests
E)Physiological measures

Question

Quizplus · Accepted Answer

Recognition tests are used in field post testing of ad effectiveness. This type of test measures how well consumers remember an advertisement after they have been exposed to it. Other methods listed such as readability tests, consumer juries, portfolio tests, and physiological measures are not typically used in field post testing of ad effectiveness.

Which of the Following Is Used in Field Post Testing