Posttesting is designed to:
A)act as a benchmark for when to begin the situation analysis.
B)check the impact of positioning statements.
C)determine if the campaign accomplished the objectives sought.
D)determine what psychological factors will influence ad perception.
E)avoid problems associated with selective perception.

Question

Quizplus · Accepted Answer

Posttesting is conducted after the campaign or advertisement is launched with the purpose of determining whether the objectives set for the campaign are achieved or not. Therefore, option C is the correct choice. Option A is incorrect because the situation analysis is done before the campaign is launched. Option B is incorrect because the impact of positioning statements is tested in pretesting. Option D is incorrect because determining psychological factors is conducted in pretesting. Option E is incorrect because posttesting does not have any relation with selective perception.

Posttesting Is Designed To