Advertising testing that studies dilation or constriction of the eye in response to stimuli is called:
A)the Burke's reflection test.
B)Flesch testing.
C)the reactive test.
D)galvanic eye responses.
E)pupillometrics.

Question

Quizplus · Accepted Answer

The term used in the question, "dilation or constriction of the eye in response to stimuli," refers to pupillary responses. Therefore, the correct answer is E) pupillometrics.

Advertising Testing That Studies Dilation or Constriction of the Eye