Assume Bayer aspirin wishes to test the relative effectiveness of two alternative spokespersons.Two television commercials featuring the same content but different celebrities are developed._____ would be the best way to test the relative effectiveness of how well the advertising message is communicated.
A) Readability tests
B) On-air tests
C) Concept tests
D) Physiological measures
E) Tracking
Correct Answer:
Verified
Q58: The _ tests are used in order
Q59: Participants in a consumer panel rated all
Q60: To try to help Americans prepare for
Q61: Pupillometrics,electrodermal response and electroencelphalographic measures are all
Q62: An example of _ would be a
Q64: On-air tests of commercials:
A)offer the advantages of
Q66: _ distinguishes between alpha activity in the
Q67: As designed by Roper Starch Worldwide,the primary
Q68: Advertising testing that studies dilation or constriction
Q87: One method of testing how consumers relate
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents