Participants in a consumer panel rated all aspects of an ad based on the popularity of the product being advertised as being good.This is referred to as a _____ effect.
A)halo
B)recency
C)stimulus-response
D)visual option source
E)contextual

Question

Quizplus · Accepted Answer

The halo effect refers to the tendency for an overall impression of a product, brand or company to influence consumers' ratings of its specific attributes or features. In this case, the participants in the consumer panel rated all aspects of the ad favorably due to their positive attitude towards the product being advertised, demonstrating the halo effect.

Participants in a Consumer Panel Rated All Aspects of an Ad