_____ is defined as research "which is undertaken when a decision is to be made about whether advertising should run in the marketplace."
A)Concept testing
B)Copy testing
C)Observational research
D)Market testing
E)Posttesting

Question

Quizplus · Accepted Answer

The Answer of _____ is defined as research "which is undertaken when a decision is to be made about whether advertising should run in the marketplace."
A)Concept testing
B)Copy testing
C)Observational research
D)Market testing
E)Posttesting

_____ Is Defined as Research "Which Is Undertaken When a Decision