One of the flaws associated with the consumer jury method of pretesting an ad is:
A)high costs.
B)the potential for ad erosion.
C)the potential for the halo effect.
D)the groupthink phenomenon.
E)lack of control by researchers.

Question

Quizplus · Accepted Answer

The consumer jury method can lead to the halo effect, where participants' overall impression of a brand or product influences their perception of specific ad elements, potentially skewing the results.

One of the Flaws Associated with the Consumer Jury Method