Which of the following is the methodology that a manufacturer of computer game software could use to test the concepts being used to create an ad to appeal to preteens?
A)A split-run test
B)A storyboard
C)The Delphi technique
D)Computer simulation
E)A focus group

Question

Quizplus · Accepted Answer

A focus group would be the best choice for testing the concepts of an ad for computer game software aimed at preteens. This method involves bringing together a group of preteens who fit the target audience and showing them different versions of the ad to get feedback on what works and what doesn't. This can be a valuable way to gauge the appeal and effectiveness of different ad concepts.

Which of the Following Is the Methodology That a Manufacturer