_____ is conducted very early in the campaign development process in order to explore the targeted consumer's response to a potential ad or campaign or have the consumer evaluate advertising alternatives.
A)Post-testing
B)Concept testing
C)Recognition testing
D)Copy testing
E)Recall testing

Question

Quizplus · Accepted Answer

Concept testing is conducted very early in the campaign development process in order to explore the targeted consumer's response to a potential ad or campaign or have the consumer evaluate advertising alternatives. It helps the marketers to test the ideas and concepts that will be used in the campaign before executing them. Post-testing, recognition testing, copy testing, and recall testing are done after the campaign has been launched.

_____ Is Conducted Very Early in the Campaign Development Process