The results of readability tests indicate copy is best comprehended when the:
A) sentences are long and descriptive.
B) words used are vague and evocative.
C) words used have no connotations outside their dictionary definitions.
D) receiver is unknown.
E) words are concrete and familiar.
Correct Answer:
Verified
Q47: The principles of Positioning Advertising Copy Testing
Q48: _ is conducted very early in the
Q49: Which of the following is the methodology
Q50: One of the flaws associated with the
Q51: _ is a readability test,which examines the
Q53: The portfolio test for ads assumes:
A)that the
Q54: _ is defined as research "which is
Q55: The _ is a technique used to
Q56: In order to help Americans prepare for
Q59: Sometimes participants rate an ad good on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents