Pupillometrics,electrodermal response and electroencelphalographic measures are all forms of:
A)field posttests.
B)rational measures of advertising effectiveness.
C)single-source field tests.
D)physiological measures of advertising effectiveness.
E)focus group interaction measures.

Question

Quizplus · Accepted Answer

Pupillometrics, electrodermal response, and electroencephalographic measures are all physiological measures of advertising effectiveness. These methods involve monitoring biological responses such as changes in pupil dilation, skin conductance, and brain activity to determine the impact of advertising on consumers.

Pupillometrics,electrodermal Response and Electroencelphalographic Measures Are All Forms Of