To be used by the press,information must be of interest to the medium as well as to its audience.
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Q11: People who live and work in the
Q12: Public relations efforts are often targeted to
Q13: Publicity is a short-term strategy.
Q14: Publicity,public relations,and corporate advertising all are integral
Q15: The new role of public relations (PR)is
Q17: Public relations is designed to provide only
Q18: Public relations is a part of publicity
Q19: In most organizations,publicity forms a part of
Q20: Public relations messages are not subject to
Q21: Consumers,generally,do not seem very interested in corporate
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