Public relations is designed to provide only positive information about the firm.
Correct Answer:
Verified
Q12: Public relations efforts are often targeted to
Q13: Publicity is a short-term strategy.
Q14: Publicity,public relations,and corporate advertising all are integral
Q15: The new role of public relations (PR)is
Q16: To be used by the press,information must
Q18: Public relations is a part of publicity
Q19: In most organizations,publicity forms a part of
Q20: Public relations messages are not subject to
Q21: Consumers,generally,do not seem very interested in corporate
Q22: Marketing objectives that may be aided by
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