In the traditional perspective,public relations is viewed as a(n)_____ function whose primary responsibility is to maintain mutually beneficial relationships between the organization and its publics.

Question

Quizplus · Accepted Answer

Public relations is considered a nonmarketing function because it primarily focuses on building relationships with various publics and managing the organization's reputation instead of promoting and selling products or services.

In the Traditional Perspective,public Relations Is Viewed as A(n)_____ Function