Public relations activities that are designed to support marketing objectives are known as:

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Public relations activities that support marketing objectives are known as marketing public relations functions. These activities are designed to create a positive image for the company or its products, generate interest and excitement, enhance brand reputation, and drive sales. Publicity refers to the process of gaining attention for a product or service through media coverage. Vertically integrated activities refer to the process of controlling all aspects of the production and distribution of a product. Image-oriented advertising is a form of advertising that focuses on creating a positive image of the company or its products, rather than selling a specific product or service. Branding is the process of creating a unique name and image for a product or service.

Public Relations Activities That Are Designed to Support Marketing Objectives