Why is publicity considered by many marketers to be the strongest form of marketing communications?
A) Its effectiveness at completing the communications process.
B) Its ability to make or destroy a brand.
C) The fact that consumers perceive the communication as biased.
D) The ease with which it is coordinated with other communications activities.
E) The positive image it always attaches to products and organizations.
Correct Answer:
Verified
Q36: Public relations activities that are designed to
Q37: In public relations targeting,external audiences include:
A)customers.
B)the public
Q38: Corporate advertising is designed to promote the
Q39: Publicity is usually perceived as being sponsored
Q40: This thing called 'image' is unidimensional.
Q42: Because public relations communications are typically perceived
Q43: Organizations can use the Internet as a
Q44: Which of the following is an advantage
Q45: _ refers to the generation of news
Q46: When the Financial Times published an article
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