When the Financial Times published an article about The Mills Corporation building,a multi-leisure complex in Madrid,Spain,the company supplied the written information.The author of the articles needed to write knowledgeably about a complex that will offer a blend of entertainment,retailing,lodging and offices.In fact,this information was made available to several different European and U.S.newspapers.Which public relations tool was employed?
A) Community involvement
B) Integrated public relations activities (IPRA)
C) Exclusives
D) Marketing public relations (MPR)
E) Press release
Correct Answer:
Verified
Q41: Why is publicity considered by many marketers
Q42: Because public relations communications are typically perceived
Q43: Organizations can use the Internet as a
Q44: Which of the following is an advantage
Q45: _ refers to the generation of news
Q47: An article in the Financial Times about
Q48: Which of the following is one of
Q49: Unlike other forms of promotions,_ is not
Q50: Which of the following is a method
Q51: Companies that support lobbying efforts:
A)are trying to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents