Because public relations communications are typically perceived as ____,they are not subject to the problems with clutter that are common to other forms of promotional communication.

Question

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Public relations communications are often perceived as news items, which distinguishes them from corporate-sponsored advertisements and exclusives. This perception helps them avoid the clutter problems that are typical of other forms of promotional communication. Public relations communications can also be perceived as altruistic and designed to build a positive image, but these qualities do not necessarily relate to avoiding clutter.

Because Public Relations Communications Are Typically Perceived as ____,They Are