Star News ran a two-minute story on "phishing" scams.The news report featured testimony from Jessica,a phishing victim,and a computer security expert from Trend Micro Software.In no uncertain terms,the report recommended PC-Cilin,a $50 Internet security program from Trend Micro,as "a first line of defense" against phishing scams.However,it was later known that the report was funded by Trend Micro.This news report is an example of:
A) image advertising.
B) advocacy advertising.
C) cause-related advertising.
D) video news release.
E) direct response advertising.
Correct Answer:
Verified
Q57: When a right to a public relations
Q58: Which of the following groups would most
Q59: Unilever is the world's largest manufacturer of
Q60: Measuring the effectiveness of PR activities provides
Q61: _ is a publicity piece produced by
Q63: Cartoon Network ran a holiday feature on
Q64: The term _ tends to be used
Q65: ACE Guaranty RE changed its name to
Q66: Which of the following statements about corporate
Q67: Communications activities designed to promote a firm's
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents