Unilever is the world's largest manufacturer of ice cream.When the Anglo-Dutch company decided to invest in retailing ice cream,it gathered news representatives from the major newspapers to a meeting in which the company unveiled its prototype ice-cream van and showed pictures of ice-cream kiosks that it was setting up on the world's beaches.Which public relations tool was employed?

Question

Quizplus · Accepted Answer

The public relations tool employed in this scenario is a press conference, as the company invited news representatives to a meeting where they unveiled their prototype ice-cream van and kiosks set up on the world's beaches. A press conference is a type of public relations activity where the company presents its news or updates to the media, and it can be an effective way to generate news coverage and raise awareness about a new product or service.

Unilever Is the World's Largest Manufacturer of Ice Cream