Which of the following statements is true about public relations?

Question

Quizplus · Accepted Answer

The relative costs of public relations are very low compared to other methods of promotion such as advertising or personal selling. However, the absolute costs of public relations can be high when considering its possible effects and outcomes. Public relation messages can be subject to clutter and may not be as effective in generating direct sales leads, but they are still important in building and maintaining a company's reputation and relationships with stakeholders. The statement that public relations lacks credibility is not true, as it can be a credible source of information for consumers and the public.

Which of the Following Statements Is True About Public Relations