An American Airlines ad shows a golf ball laying at a green.The copy reads,"It's hard to believe that people can be so passionate about an inanimate object that merely flies through the air and lands on the ground.We,however,understand completely." This ad shows American Airlines creating an image of safety for itself.It is an example of which type of image advertising?

Question

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The ad is not asking for an immediate response or promoting a specific product or service, but rather creating a general image for the airline as understanding and empathetic towards people's passions. This is an example of a general positioning ad.

An American Airlines Ad Shows a Golf Ball Laying at a Green.The