The two main goals of corporate advertising are creating a positive image for the firm and:

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Corporate advertising is not just about promoting products or services, it is about creating a positive image for the entire organization. One of the main goals of corporate advertising is to communicate the organization's views on social, business, and environmental issues. This helps to position the company in a positive light and establish it as a responsible and trustworthy entity. While developing interest in the product and services and creating awareness about new products are important, they are not the primary goals of corporate advertising. Inducing trial and inviting feedback are more specific goals that are typically associated with product advertising.

The Two Main Goals of Corporate Advertising Are Creating a Positive