The Grand Thornton's print ad states that,"If you have a passion for accounting and want to work with others who share that passion,you might be interested in the Grant Thornton accounting firm".This is an example of which of the following types of advertising?

Question

Quizplus · Accepted Answer

The advertisement is promoting the overall image and reputation of the Grant Thornton accounting firm, rather than trying to elicit an immediate response or action from the audience (direct-response advertising). It also isn't focused on a specific social issue or cause (cause-related advertising) or advocating for a particular position or policy (advocacy advertising). Finally, there is no indication that this ad is connected to a specific event or sponsorship (event sponsorship). Therefore, the best choice is B, image advertising.

The Grand Thornton's Print Ad States That,"If You Have a Passion