If you follow college football you may have noticed over the years that bowl games are using large corporation names such as the Nokia Sugar Bowl.What type of advertising is being used when a large corporation like Nokia sponsors a college bowl game?

Question

Quizplus · Accepted Answer

The use of a corporation's name in a bowl game sponsorship is an example of image advertising, as it aims to enhance the image of the company in the minds of the public. The focus is on creating a positive association between the corporation and the event, rather than advocacy, issue, cause-related, or advertorial marketing.

If You Follow College Football You May Have Noticed Over