While considered a form of advocacy advertising,_____ ads may have no affiliation with a corporate or trade sponsor but may be sponsored by an organization to bring attention to what they consider to be an important issue.

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Issue ads are sponsored by organizations to bring attention to important issues, without necessarily having any affiliation with a corporate or trade sponsor. Direct-response ads are designed to get the viewer to take immediate action, such as making a purchase or calling a phone number. Image ads aim to shape the overall perception of a brand or company, while general positioning ads are intended to establish a company's position in the market. Transit ads are displayed in public transportation vehicles or stations.

While Considered a Form of Advocacy Advertising,_____ Ads May Have