Which of the following explains the reason for the increase in sales promotion activities over the last decade?
A) The increase of brand loyalty in many product categories
B) The tremendous decrease in the number of new products
C) The increased emphasis on long term strategy and performance by most companies
D) The advertising clutter problem
E) Increased long-term focus of the companies
Correct Answer:
Verified
Q35: Consumer-franchise-building for a brand:
A)is the exclusive responsibility
Q36: In a sales promotion sponsored jointly by
Q37: Which of the following statements describes how
Q38: A promotional offer in an ad can
Q39: When Campbell Soup Company introduced its V8
Q41: Smucker's ran a sweepstakes promoting Smucker's ice
Q42: _ coupons are on/in pack coupons that
Q43: Which of the following is an advantage
Q44: Sampling for a product such as expensive
Q45: _ is generally considered the most effective
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