Smucker's Ran a Sweepstakes Promoting Smucker's Ice Cream Toppings

Smucker's ran a sweepstakes promoting Smucker's ice cream toppings.The sweepstakes was designed to let NASCAR fans know Smucker's sponsored a NASCAR racing team.The purchase of any specially-marked toppings gave customers a chance to win a new Ford Taurus or thousands of other prizes instantly from Smucker's.In this example,a sales promotion was used to:

A) attract non-users of the product category.
B) identify new uses for the brand.
C) attract users of a competitive brand.
D) show new usage situation for the brand.
E) target a specific market segment.