What advantage does distribution of coupons through direct mail have over other forms of coupon delivery?

Question

Quizplus · Accepted Answer

Direct mail allows for precise reach because the coupons can be targeted to specific households or zip codes based on demographic and purchasing data. This ensures that the coupons are being sent to people who are most likely to use them, resulting in a higher redemption rate compared to other forms of coupon delivery.

What Advantage Does Distribution of Coupons Through Direct Mail Have