_____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial.

Question

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Sampling is a strategy that involves giving a free sample of a product to consumers with the aim of inducing them to purchase or try it. This marketing tool is usually used to introduce new products or to create awareness of existing products among potential customers. Rebates and refunds, on the other hand, involve giving customers a cash-back offer after purchasing a product. Couponing involves providing consumers with a discount on a product, while sweepstakes are games of chance aimed at inducing consumers to purchase products in exchange for the chance to win a prize.

_____ Involves a Variety of Procedures Whereby Consumers Are Given